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The Cannabis CBD Market Size Digital-Duff Digital Marketing

cannabis cbd market size digital Duff Digital Marketing|cannabis cbd market size digital Duff Digital Marketing

The cannabis cbd market size has just reached $1.1 billion and is set to grow at a staggering rate. The sedentary lifestyle of most people has resulted in an increased prevalence of chronic pain among adults. Chronic pain is one of the leading causes of disability globally, with nearly 1 in 10 adults experiencing chronic pain at some point in their life. In response to this growing epidemic, regulatory authorities are addressing the issue of CBD consumption in the health sector.

Trends

As the cannabis market continues to grow, there is a new opportunity in digital marketing for cannabis companies. Cannabis companies are seeing a rise in interest from wellness brands and health providers. In addition, CBD is gaining popularity among older consumers who are seeking relief from age-related health issues. Social media is a valuable tool for engaging these consumers.

The cannabis CBD market size is likely to increase in the Asia Pacific region. China is a key region for growth, as the country’s law allows only Chinese companies to cultivate hemp. Moreover, Chinese hemp cultivation is expected to benefit other Asian countries. In 2016, the Chinese investment firm Mazakali opened the world’s largest CBD extraction facility in China. This facility is an integral part of the cannabis supply chain.

Brands can use sophisticated packaging to promote their CBD products. By targeting a sophisticated audience with high-quality content, brands can promote these products on social media platforms. The CBD industry has the potential to become a major social media sensation, and digital media brands can capitalize on this trend. In 2018, cannabis CBD went from being a niche trend to a mainstream phenomenon, and discussions about CBD will likely take off in 2019.

Major players in the cannabis CBD market are investing in research and development. Several clinical trials have shown CBD to be effective as a treatment for epilepsy. For example, Echo Pharmaceuticals has developed an oral cannabinoid tablet, Arvisol, that is formulated to treat schizophrenia and epilepsy. Also, Zynerba Pharmaceuticals has developed a cannabinoid-based gel called Zygel. It is intended for the treatment of adult seizures, encephalopathies, and Fragile X syndrome.

Cannabidiol is a chemical compound found in hemp and marijuana plants. It has medical uses, including treating pain, anxiety, and muscle disorders. Its growing popularity has led to the creation of several CBD-infused products in the U.S. and elsewhere. It is estimated to be worth $22 billion by 2022, according to Brightfold Group. Meanwhile, the organic food industry is predicted to reach $70.4 billion by 2025.

Segmentation

The cannabis CBD market is growing rapidly. This is due in part to its anti-inflammatory, antioxidant, and anti-aging properties. Increasing awareness about CBD products and legalization of marijuana are also driving growth. Companies are also developing new CBD products for health and wellness. As a result, the market is highly fragmented.

The CBD market is divided into two segments: online and offline. The offline segment is further sub-segmented into retail stores and hospital pharmacies. The offline distribution channel is expected to have a substantial market share through the forecast period. The growth of offline distribution channels is attributed to a growing consumer confidence, despite the presence of counterfeit products.

Chronic pain is one of the fastest-growing segments of the cannabis CBD market. This segment is estimated to grow to more than USD 18.7 billion by 2028. CBD oil is a popular treatment for chronic pain, and the growth of CBD-based products is expected to continue in the years to come.

China is also an important market for CBD. Currently, only Chinese companies can grow hemp in China, and the government is encouraging more planting to benefit other Asian countries. In 2016, a Chinese investment firm, Mazakali, opened the world’s largest CBD extraction facility in China. This facility is part of a comprehensive Cannabis supply chain.

Cannabidiol based products have gained popularity in recent years and are now being used to treat a variety of medical conditions. However, illegal manufacturers have created synthetic products that do not contain cannabidiol and instead contain chemical compounds that have the same effects. These synthetic products can have harmful effects on the body.

Regional outlook

The global cannabis CBD market is segmented into five geographical regions: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America is the leading region in the CBD market and is expected to account for half of the global market share by 2020. In Asia Pacific, the market is expected to expand at a healthy 29% CAGR during the forecast period. This growth is attributed to the growing awareness and demand for CBD, as well as the increasing focus on the benefits of CBD.

The United States is the leading regional market in both global and regional CBD products. Legalization and a growing consumer preference for cannabis products are driving growth. Additionally, the use of CBD in pharmaceutical products is anticipated to drive demand. Furthermore, substantial R&D investment is propelling the market growth in the region.

In Europe, anxiety/stress applications are expected to dominate the CBD market in 2020. According to the World Health Organization, over four percent of the population in Europe suffers from anxiety and stress. In addition, a growing number of physicians are using CBD-based medications for anxiety and stress relief. Furthermore, oral cannabidiol administration is the preferred route for CBD administration, with several manufacturers relying on this route.

In the United States, the market for cannabis-based products is projected to remain strong and stable throughout the forecast period. The pharmaceutical industry is one of the largest shareholders in the cannabis industry and has been increasing its investment in CBD due to its health benefits. Despite these challenges, the North American cannabis market is still a promising place for investors. As a result, the region is expected to hold the largest share of the global cannabis-based products market.

Despite the challenges and uncertainties, the global cannabis CBD market is expected to show strong growth in the upcoming years. There are many drivers and restraints that will influence the industry’s growth. The report also highlights key opportunities and challenges for key vendors in this industry.

Major players

Cannabis brands can gain a foothold in the digital space by developing unique content and leveraging social media. These campaigns can be a great way to create brand awareness and earn the trust of consumers. In addition, they can also attract traditional media coverage. For example, hosting a live Facebook Q+A show or a themed show is a great way to garner free publicity.

While the cannabis industry has experienced tremendous growth over the past few years, marketing in this industry remains a challenge. However, cannabis business owners can take a cue from digital marketers, who know how to create consistent messaging and brand experiences across multiple channels. Moreover, this will help them build relationships with their customers and drive sales.

Although marijuana-related content is illegal in most states, canna-businesses are building a thriving web presence. While state laws prohibit pop-up advertising, they cannot limit a business’ website. Therefore, they’re placing their website’s name wherever it is legal. Additionally, they’re integrating their website’s name into their guerilla marketing campaigns. As long as they have a quality product, advertising can help them reach a broad demographic and attract new customers.

Cannabis businesses need to optimize their web content to rank highly in search results. Proper keyword use is crucial to increasing visibility. If the business is not optimized on Google, it’ll fall behind its competitors. The right content should educate potential customers about the products they have to offer. Businesses should also create a mobile-optimized version of their website to be easily accessible on any mobile device.

Using social media as a digital storefront is also a great way to engage and educate potential customers. By using Instagram as a digital storefront, cannabis businesses can share educational content, facts, and more with their followers. This can increase sales and brand value. They can also reach a large number of customers by promoting their content through influencers.

Marketing cannabis is challenging, but it is possible to increase sales, revenue, and profits with digital marketing. It requires creativity and an eye on rules and regulations. As the cannabis industry continues to grow and reach more people, companies need to be prepared for the unique challenges and opportunities it brings.

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